Another way to support Black businesses is to recommend these stores to your friends and family. Word of mouth is a very effective way to market these businesses and most people are more likely to trust a recommendation from a close friend or family member than a random advertisement. If you buy something from a Black business that you really enjoy, be sure to spread the love and tell your friends about your shopping experience. Post a picture of what you purchased on social media and share the word about these businesses to help them get more exposure and more people through the doors.
To show your support to these businesses, first take the time to be an ally and understand the barriers that they struggle with every day. Non-Black business owners can be unaware that even rudimentary aspects of running a business, such as having access to capital, often prove to be inhibitors to Black businesses further scaling. As an ally, you can listen to the real challenges of these business owners to understand what they face and help provide solutions for them. You may not be able to solve all of their problems but you may be able to put them in contact with the right people who can help them out. All it takes is time to listen to these business owners with the intent of identifying the barriers they face as marginalized Black business owners.